We live in a virtual world. Social networks are the part of our everyday life. Every click, view or sign up is recorded somewhere. It is creepy and useful at the same time. Following the statistics and flow of social media networks can be very beneficial to the businesses, while personal users should be very careful what information they upload on the personal social media accounts because at some point being too much exposed proves not to be the good thing.
We have gathered for you the hundred amazing social media statistics and facts. Let’s take a look at them:
SOCIAL MEDIA GENERAL STATISTICS
1. Total population of our planet is 7.3 billion
2. There are 3.7 billion users on the internet
3. Active social media users are 2.4 billion
4. One user has average 5.55 social media accounts
5. 91% 0f brands use two or more social media channels
6. there are 176 million new social media users comparing to last year (2016 info)
7. every 12 seconds there is a one new mobile internet users, which makes it 1 million new active users annually
8. 60 billion messages are being sent daily on Facebook Messanger and WhatsApp
SOCIAL NETWORKS USERS IN NUMBERS
9. 4Chan – 11 million users
10. Airbnb – 50 million users
11. Facebook – 1.8 billion users
12. Flickr – 112 million users
13. Google + - 300 million users
14. Instagram – 400 million users
15. LinkedIn – 450 million users
16. Myspace – 50.5 million users
17. Periscope – 10 million users
18. Pinterest – 100 million users
19. Reddit – 36 million users
20. Snapchat – 100 million users
21. Twitter – 320 million users
22. Wechat – 1.12 billion users
23. Weibo – 600 million users
24. WhatsApp – 900 million users
25. YouTube – 1 billion users
BUSINESS STATISTICS FOR SOCIAL MEDIA
26. People from 55-64 years of age are 2 times more likely to engage with branded content than those 28 years old and younger
27. There is a social networks revenue of $ 8.3 billion (2015)
28. 83% of Fortune 500 companies have Twitter accounts, but only 20 of them engage actually on Facebook
29. 38% of companies plan to spend 20% of their advertising budget on social networks
30. 56 million of blogs are published every month on WordPress
31. Top 3 marketing tactics are: blogging 65%, social media 64%, and case studies 64%
32. On Facebook, there are average daily 8 billion video views
33. 78% of people watch online video content every week, while 55% watch videos every day
GOOGLE FACTS AND STATISTICS
34. According to the information from 2014, Google has indexed 30.000.000.000.000 pages by that year
35. There are a 100 billion searches on Google every month
36. That makes 40.000 searches every passing second
37. 89.4% of all internet searches are processed by Google
38. Those searches are made by 1.18 billion unique users
39. 50% of all Google searches are performed on mobile devices
40. to process all these searches Google spends 0.01% of world electricity
FACEBOOK FACTS AND STATISTICS
41. every 6 seconds someone opens a new Facebook account
42. this makes 500.000 new accounts daily
43. 72% of US adult internet users, visit Facebook at least once a month
44. the average number of friends is 338 per user
45. 50% of internet users who don’t use Facebook themselves live in the same household with someone that does
46. There are about 81 million fake Facebook profiles
47. There are 60 million business pages on Facebook
48. 40 million of them are active pages
49. 2 million pages advertise on Facebook
50. Market value of Facebook is around $321 billion, which makes it the 5th most valuable company in the world
51. Facebook has 12.700 employees
52. Mark Zuckerberg’s salary is $1 per year
53. Which doesn’t seem the problem when the net worth is $50 billion
54. Facebook has spent more than $25 billion for buying competitors such as Instagram, WhatsApp, and Oculus
55. Users generate more than 4 million likes every minute
56. 350 million photos are uploaded on Facebook every day
57. Post made on Thursday and Friday receive the most engagement
TWITTER FACTS AND STATISTICS
58. There are 1.8 billion accounts on Twitter
59. Only 320 million are active
60. 500 million people visit Twitter every month
61. 208 is a number of followers for average Twitter user
62. 391 million accounts don’t have followers at all
63. Every second 6.000 Tweets are sent
64. This makes 500 million Tweets every day
65. 77% of Twitter users feel more confident about their brand if their Tweets are replied to
66. 68.5% of medium to large US companies use the Twitter for marketing purposes
67. Twitter’s top 5 countries upload 50% of total Tweets
68. Twitter has 3.900 employees
69. 29.2% of social media users are on Twitter
70. Katy Perry has the most followers - over 87 million
71. 83% of the world leaders have Twitter accounts
72. Twitter estimates that there are 23 million fake accounts
73. 58% of top brands have over 100.000 followers on Twitter
74. The average Twitter user follow at least 5 businesses
75. Companies that use Twitter for their customer service have 19% increase in customers satisfaction
YOUTUBE FACTS AND STATISTICS
76. The most searched term on YouTube is music, and second is Minecraft
77. Every minute on YouTube 300 hours of videos get uploaded
78. More of 50% video views on YouTube comes from mobile devices
79. 9% of small businesses have YouTube account
80. There are 1.000.000.000 video views each day
81. The average video session from mobile phone lasts more than 40 minutes
82. You may navigate YouTube in 76 different world languages
83. The domain name YouTube.com was activated on February 14, 2005
84. The first video that hit 1.000.000 views was Nike Ad with Ronaldinho
85. The highest number of views 2.5 billion had Gangnam Style by Psy
86. Searches on “how to” videos are growing 70% yearly
INSTAGRAM FACTS AND STATISTICS
87. Instagram has 400 million monthly active users
88. 90% of which are younger that 35
89. The most popular food pic on Instagram is the one with Pizza, then Sushi and Steak
90. Over 80 million photos are uploaded to Instagram every single day (https://clients.tsbdc.org/workshop.aspx?ekey=30360226)
91. There are 3.5 billion likes daily on Instagram
92. 75% of Instagram users are outside of US
93. 30% of total internet users have accounts on Instagram
94. The brand with the most followers is National Geographic with over 48.5 million followers
95. The most liked photo on Instagram is the one of Kendal Jenner with 3.5 million likes
96. Engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than on Pinterest and 84 times higher than on Twitter (https://blog.bufferapp.com/how-to-repost-on-instagram)
LINKEDIN FACTS AND STATISTICS
97. There are 450 million users on LinkedIn
98. More than 3 million companies have created LinkedIn accounts (https://www.slideshare.net/linkedin/3-million-linked-in-company-pages)
99. The average CEO has around 930 connections
100.Only 17% small businesses in the US use LinkedIn
CONCLUSION
The number indeed speak for themselves. They indicate that the social media has arrived to stay! We reassure you that this is only the beginning of social networking era. We are the witnesses of its’ first steps. So, you are not late for the party! If you are a business owner and don’t have established social media presence of your company go ahead create one. Manage your company’s social accounts well, and you will highly benefit from it.
